MMarketerHire Sketch D · block variations · pick one per block

Same dashboard, four blocks. Pick a treatment per block.

Each block has 4 takes at real dashboard-cell scale. Look at the visual first; ignore the chrome (header bar, ribbon — we already cut those). Pick by ID — e.g. "M2 + G1 + C1 + O3" — and I'll lock the dashboard.

Monitor Generate Channel Outcomes
Block 01

Monitor — signals

Intent: show that we're actively watching across every engine. The visitor should immediately get what's being tracked — queries, engines, citations — without us spelling it out in copy.
Monitor · live
2,847queries / day
SCAN"crm enrichment api" → claude
CITED"b2b lead routing" → chatgpt
CITED"sales data layer" → claude
MISS"crm enrichment api" → gemini
SCAN"acme alternatives" → perplexity
M1 · Live scan log Rolling event log — visitor sees the act of monitoring as it happens. Most "watching live" feel.
Monitor · coverage matrix
42 queries · 5 engines
QUERY
CHAT
CLAU
PERP
GEM
AIO
b2b lead rt
crm enrich api
sales data ly
acme alt
lead enrich
b2b tools 26
M2 · Query × Engine matrix 42 priority queries × 5 engines = 210 cells. Mint = cited, dim = miss, blue pulse = scanning now.
Monitor · engines
5engines · live
2,847 queries scanned today
CHATGPT
CLAUDE
PERPLEX
GEMINI
AIO
M3 · Engine pulse 5 engines lined up with pulsing live indicators. Cleanest, least busy. "We're watching all 5, right now."
Monitor · 30-day coverage
210cells
+47 cited · 30d
M4 · Coverage heatmap 30-day grid of every check. Density grows over the engagement. Reads as "we never stop."
Block 02

Generate — content volume

Intent: dramatize the gap between "your team's couple articles a month" and MH-1's hundreds. The visual should make the volume difference felt, not just stated.
Generate · vs your team
DIY · /MO
4
MH-1 · /MO
200
G1 · Direct contrast Tiny stub vs towering bar. Sharpest gap — feels visceral.
Generate · pages / month
200pages
vs ~4 most teams ship
G2 · 200-page mosaic Each square is one shipped page. 4 are gray (your team), 196 are mint (MH-1). Density is the message.
Generate · monthly output
200vs 4 from most teams
DIY 4
MH-1 · 200 / month
YOUR TEAM MH-1
G3 · Single bar split One horizontal bar; sliver vs the rest. Easiest scan.
Generate · 30 days · ships
200ships / 30 days
your team: 4 ships in same window
G4 · Daily ship calendar A 30-day grid where every day has multiple ships. Variation in saturation = batch size that day.
Block 03

Channel — rankings & citations

Intent: make it obvious what we mean. We rank #1 on Google AND get cited across every LLM. Not "5/5 italic" — show the engines and what we win in each.
Channel · per engine
5/5engines
brand wins on every surface
CHATGPTCITED
CLAUDECITED
PERPLEXCITED
GEMINICITED
GOOGLERANK #1
C1 · Per-engine rows Engine name + outcome label. Most explicit — visitor doesn't have to guess what "citation" means.
Channel · two surfaces
BothChatGPT & Google
cited as the answer · ranked #1
CHATGPT · ANSWER
acme · cited
GOOGLE · SERP
acme · rank #1
C2 · ChatGPT + Google split Two miniature surfaces: cited in the answer, ranked at the top. Reads as "we win both."
Channel · share of voice
68%
YOUR SHARE
+34 pts vs Q1
YOU COMPETITOR A OTHERS
C3 · Share-of-voice donut Mint slice eats the chart over time. Your share vs every competitor combined.
Channel · query coverage
38/42queries owned
brand cited or ranked across surfaces
CHAT
CLAU
PERP
GEM
G #1
b2b lead rt
crm enrich
sales data ly
acme alt
lead enrich
b2b tools 26
C4 · Query × engine coverage Most data-dense. Reads "we own the entire query set across the entire engine set."
Block 04

Outcomes — vs other channels

Intent: reframe outcome as relative — this channel beats paid search and paid social on CAC and conversion. No specific dollar number that lands wrong for different company sizes.
Outcomes · CAC by channel
7×
lower CAC than paid
PAID SOCIAL
$210
PAID SEARCH
$165
DISPLAY
$118
AEO + SEO
$28
O1 · CAC vs paid channels Mint bar dwarfed by paid bars. Concrete dollars, but indexed against other channels.
Outcomes · CVR by channel
3.6×
higher conversion
PAID SOCIAL
1.2%
DISPLAY
1.8%
PAID SEARCH
2.4%
AEO + SEO
8.6%
O2 · Conversion vs paid Same shape as O1 but flipped — bigger = winning. Trade off: percentage reads less concrete than dollars.
Outcomes · CAC × conversion
Sweet spot. By a lot.
CAC → CONVERT →
PAID SOC PAID SEARCH DISPLAY AEO+SEO
O3 · 2×2 quadrant CAC × conversion plotted. AEO+SEO sits alone in top-right ("low CAC, high convert"). Most strategic-looking.
Outcomes · channel ladder
Best CAC and best CVR.
PAID SOCIAL $210 · 1.2%
PAID SEARCH $165 · 2.4%
DISPLAY $118 · 1.8%
AEO + SEO $28 · 8.6%
O4 · Compact channel ladder Both metrics in one row, AEO+SEO highlighted. Lowest visual weight; most info per pixel.